The Score

Music & Sports Marketing, LLC

The Score is the industry leader in sports music marketing and licensing. With over 20 years of service to the music and sports industries, we are the most trusted and reliable source for talent involvement, artist performance, and clean music distribution. The relationships and contacts we have with sports leagues, teams and broadcast networks across the United States are unparalleled.

I’m pretty sure I have the greatest job on earth. Being a sports fan and a music geek, my 9-5 places me with one foot in the world of music and another in the sports arena. It’s my goal to visit as many sports and music venues that I can every year. Being in the arenas and stadiums helps me to understand what teams need in music licensing assistance.

My expertise in music marketing started with my experience in radio production and with record labels. I enjoyed my years spent at Rhino Records where I was the VP of Promotion. There I understood that labels need accountability, reporting and communication. The Score excels in those areas.
— John Adams, Founder & President of The Score Music and Sports Marketing, LLC.

Music Licensing

Music licensing for stadium and arena use can be confusing, frustrating, and constantly changing. Gameday staff for most teams are already stretched thin with multiple responsibilities. Popular music is essential to game entertainment yet many don’t know where to begin or have the time for sync rights licensing.

The Score is here to assist and provide clarity including the who, where, what and why when it comes to stadium, social media and broadcast licensing.

SPORTS MARKETING

Sports fans are an important and valuable demographic for music engagement. When music is played in stadium, lasting connections are created for the listener. This develops an associative bond between the fan and the music which strengthens emotional ties to the team, players, and moments.

The Score provides sports music marketing for new and established artists alike. Good music will always have a home with pro sports teams around the world.