6 Most Anticipated New Music Releases for Sports in 2024
2023 is in the rearview mirror and we all get to focus on a fresh start with 2024, complete with its “New Year” smell. As we anticipate the new year and what it holds for us, let's explore some of the releases that stand out to us as key releases for teams to target.
"Saviors" – Green Day
Release Date: 1/19
Billie Joe Armstrong's band have said in a statement, “’Saviors’ is an invitation into Green Day’s brain, their collective spirit as a band, and an understanding of friendship, culture, and legacy of the last 30 plus years. It's raw and emotional. Funny and disturbing. It’s a laugh at the pain, weep in the happiness kind of record. Honesty and vulnerability. The 1st 3 singles “The American Dream Is Killing Me”, “Look Ma, No Brains!” and “Dilemma” all rock and show the band is being true to form. This album should be amazing!
"Coming Home" – Usher
Release Date: 2/11
The new album release will coincide with his upcoming Super Bowl LVIII halftime show performance on the same day. This will be Usher's first solo album in nearly eight years, and there is no question there will be MASSIVE buzz around the release and his Super Bowl performance.
"This is Me… Now" – Jennifer Lopez
Release Date 2/16
Jennifer Lopez is releasing “This Is Me... Now” on February 16, 2024. The record is a sequel to Lopez's third studio album “This Is Me... Then”. I have no idea what the album will contain, but if the past album releases teach us anything, we can expect at least a couple of big chart toppers and one track that is great for in-stadium play. An artist of this caliber will create some major buzz around the release. I would expect the 1st single to be released in the 1st week of January.
4. "Invincible Shield" – Judas Priest
Release Date: 3/8
We don’t have a lot of info on the upcoming 19th (!) studio album from Judas Priest, but the 1st single “Panic Attack” was released on October 13th, and it’s vintage Judas Priest rock. I’m sure there will be several tracks appropriate for team use.
"Blue Electric Light" – Lenny Kravitz
Release Date: 3/15
“Blue Electric Light” is the upcoming twelfth studio album by Lenny Kravitz. The album was preceded by the release of the lead single "TK421" on October 12. The lead single is funky and cool… exactly what you would expect from Lenny Kravitz. (Anyone else get the Star Wars reference in the title?")
“???”– Pearl Jam
Release Date: ???
It is rumored that Pearl Jam has a new album dropping in the spring of 2024, but details are sketchy at best. Mike McCready has been quoted as saying “You’re gonna hear a lot more lead guitar from me” on the new album. It is also rumored that the album is being followed by a US and European tour.
Take note, pay attention to the release dates and check in with The Score as these dates get closer. It is typical for artists to have a flurry of media, performances, interviews and other activity surrounding new releases. This promotional/marketing window can be a fantastic opportunity to get an artist to perform or make an appearance at an upcoming game. Tour dates will follow the album release as the promotion machine’s gears continue to churn. Don’t miss opportunities with these significant artists.